“Nian” explores the visual language of Chinese New Year, examining the cultural significance of this festive occasion and its various customs and traditions. Focusing on how graphic elements can tell a story and convey meaning through their visual representation, the publication investigates the meaning and usage of pictograms, icons, and silhouettes, in addition to the photography, handwriting and calligraphy, and how they can be effectively used/used in combination to communicate identity, ideas and emotions.
This project aims to showcase the power of Graphic Communication Design in communicating cultural and social themes, and its ability to evoke emotions and memories through visual representations. In addition to the visual elements, this publication highlights the importance of cultural heritage and the need for intercultural dialogue. By investigating the true meaning of “Nian”(Chinese New Year), the project seeks to uncover the deeper significance of this festival and its role in shaping Chinese culture and traditions, in which superstition and beliefs play a big role.
In Chinese culture the number 6 and 8 are been considered as luck and wealth, hence there are 168 photographs in the book.
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- Aladin Borioli and Lapper, E. (2020). Aladin Borioli – Hives. Paris: Rvb Books.
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